Color fun run, Smart Toto join for kids’ literacy movement

Color fun run, Smart Toto join for kids' literacy movement
Color Fun Run Partners with Smart Toto for the movement One Million Books to One Million Kids

The fast-growing, color-themed family fun day, dubbed the “Color Fun Run,” is back in Kampala this September and has partnered with Smart Toto, the Kampala-based children’s publishing house, to equip less fortunate regions with books and other scholastic materials.

The two-year-old event is a unique run, having no winners or official times for finishers. Participants run, jog or walk a five-kilometer course, while being doused from head to toe in different colors at each kilometer.

The Color Fun Run seeks to support Smart Toto’s #1MillionBooksTo1MillionKids movement by mobilizing the public to collect scholastic materials to help others who are in need. Through Smart Toto, the movement will visit schools and organizations in different regions to encourage children to love books the same way they love toys.

According to Hasfa Mago Founder Smart Toto, “It has been truly eye-opening to visit schools that have absolutely no books at all in their libraries, and others whose stocked libraries are significantly underutilized. We at Smart Toto have therefore been going around the country showing both teachers and learners just how much fun can be found within the pages of a good book.”

“We hope to change the perception of books so that parents and children can see that books are toys too. And it is because of this, that the Color Fun Run comes in handy,” adds Ms. Mago.

Color fun run, Smart Toto join for kids' literacy movement
Color Fun Run Partners with Smart Toto for the movement One Million Books to One Million Kids.

“The Color Fun Run is a happy event because it brings together friends and family in a unique, healthy and fun way. We have one simple rule: wear white and prepare to be covered in color at the finish!” said Talemwa Ronnie, PRO Color Fun Run.

Event coordinator Barbara Birungi adds, “We have traversed the country to popularize this event with the intention of changing the future of young children, and this is why our partnership with Smart Toto is very important. All Color Fun Run participants can feel good knowing that a portion of their entrance fees are supporting the #1MillionBooksTo1MillionKids by providing books to children and schools in need.”

This year’s Kampala Color Fun Run is scheduled for the 10th of September 2017 and will start and end at Kyadondo Rugby Club. Tickets are available now using the online platform App about Ugx 30,000 ordinary, 100,000 VIP and 2,000,000 for groups and corporations registering as a team.

The public is encouraged to use the hash tag #1MillionBooksTo1MillionKids to popularize the movement.

Press Release

  • Maureen

    I together with my kids we share attend the event. We have always been attending the previous ones. What a fun full day to enjoy.

  • David F

    #1MillionBooksTo1MillionKids: I am in. Lets support our kids with knowledge