FUFA bags Shs 268 million from Egyptian adverts

Fufa bags Shs 268 million from Egyptian adverts
Emmanuel Okwi of Uganda (left) battles against Abouzeid Mohamed of Egypt during their 2018 World Cup qualifier match at the Nelson Mandela Stadium, Namboole on August 31, 2017. Courtesy Photo.

Kampala, Uganda | URN | The Federation of Uganda Football Associations (Fufa) raised Shs 268,372,000 ($75,000) from advertising Egyptian companies at the Mandela National Stadium, Namboole last week.

Pitch side advertising billboards by Egyptian companies were dominant as the Uganda Cranes hosted the North African team in a 2018 World Cup qualifying tie that the Cranes won 1-0.

So dominant were the Egyptian advertising boards, that at one time they dwarfed the local boards – even leading to a complaint from national team sponsor Airtel, who claimed that rival telecommunications had been irregularly allowed to display.

Emmanuel Arnold Okwi netted the lone goal early in the second half to send Uganda top of Group E with seven points.

Rogers Byamukama, head of Fufa’s marketing team confirmed to this publication that they were paid an equivalent of $75,000, by Presentation, a company based in Egypt to advertise at the Stadium.

“We have rights to sale space at the stadiums and we did business with the Egyptian company,” said Byamukama.

Cranes fans were eager to know how much the Ugandan FA had raised from advertising Egyptian companies at the stadium.

Fufa’s head of Finance, Decolas Kiiza said that since they have now funded the team for seven games without government help, they are looking at many other means to generate money to help the team.

The federation also missed on an opportunity to pocket over Shs 2 billion ($600,000) after the Confederation of African Football (CAF) refused to give them a go-ahead to have Presentation have live games between Uganda and Egypt last weekend and the game between Uganda and Ghana next month telecast live to Egyptians.

FUFA and the Egyptian company had signed a a contract and agreed on $600,000 to be paid for the games. But there was a clause indicating that the deal would only go ahead if CAF cleared it.

“Clause 5.1 of the contract that this publication CAFhas seen indicates that “This contract is subject to FUFA obtaining a no objection from CAF marketing. In case of an objection, Fufa shall refund the monies so far received if any and the contract shall be null and void and not enforceable by any party.”