Sports Broadcasting Ltd acquires Uganda Premier League rights

Sports Broadcasting Ltd acquires Uganda Premier League rights
Dennis Mbidde Sebugwawo, the managing director of Sports Broadcasting (L), Dr Naamara Warren (Director of Sports Broadcasting), Moses Magogo (Fufa President), Godfrey Kiwanda Suubi (State Minister of Tourism, Wildlife and Antiquities) and National Council. Courtesy Photo

A new company, Sports Broadcasting Limited has acquired the major commercial and media rights for the Uganda Premier League (UPL), FUFA Big League and the FUFA Uganda Cup.

The development was announced on Thursday during a function in Achwa Hall, Serena Hotel, Kampala. It comes after Tanzania based Azam TV communicated that they will not renew their contract with UPL which ends in May.

Dennis Mbidde Sebugwawo, the managing director of the new company said the four year deal which starts from 1st June 2018 ending 31st July 2022 is valued at about UG10,800,000,000 (US$3 million).

” In the last decade, FUFA management has done a commendable job with professionalizing football in Uganda. We are now moving onto the next phase of commercializing football and television is a great place to start. I applaud FUFA for taking the bold step in offering these rights to a Ugandan Broadcaster and look forward to a fruitful partnership that will unpack a world of benefits for both the sports and fans,” said Mbidde

Fufa President, Moses Hassim Magogo said he was delighted to have a Ugandan company snap up these rights because it will cover three competitions.

The Chief guest Godfrey Kiwanda Suubi, State Minister of Tourism, Wildlife and Antiquities also thanked the FUFA President and the people who have been instrumental in bringing sanity in sports. ” I congratulate sports broadcasting for this milestone,” he added.

The function was also attended by the chairman of Sports Broadcasting, Brutus Kagingo, Dr Naamara Warren (Director, Sports Broadcasting), Chairman FUFA Super League (Arinaitwe Rugyendo), Zubair Ggaliwango (National Council of Sports) who represented the State Minister for Sports, Charles Bakkabulindi among others.

Mbidde assured Ugandans that all the 240 games of the Uganda Premier League will be watched from the comfort of their homes, work places and hangouts. Currently the Uganda Premier League has 16 teams.

According to the break down the UPL clubs will share UGX2,160,000,000 (US$600,000), Big League Clubs UGX252,000,000 (US$70,000) and Uganda Cup UGX288,000,000 (US$80,000) every year for the next four years.