Kampala, Uganda | By Michael Wandati | The ICT Committee of Parliament has dismissed artists’ demands for 90% of their content to dominate Ugandan airwaves as impractical and unreasonable.
Tony Ayoo, Vice Chairperson of the ICT Committee, argued that talent should be recognized globally based on quality rather than origin. Ayoo emphasized that the music industry must meet international standards to receive adequate airplay.
“The proposal for 90% of songs to be Ugandan is both impractical and unreasonable. Talent is judged universally by its quality, and thus Ugandan music must strive to match international standards to receive adequate airplay. Media content is driven by consumer interests, and the market operates in a liberalized manner,” stated Tony Ayoo, Vice Chairperson of the ICT Committee.
He stated that media content is driven by consumer interests and operates in a liberalized manner.
“The suggested 90% music airplay quota may face opposition from consumers as it could be seen as unfair and an infringement on their freedom to choose content and entertainment,” he added.
Minister of State for Energy and Mineral Development (Minerals) Phiona Nyamutoro expressed optimism that implementing the proposed amendment would streamline various aspects of the music industry, including financing and digitization, to benefit Ugandan creators.
“It’s disheartening to witness underemployment while striving to address the pressing issue of youth unemployment in the country,” she said.
In 2023, a dispute arose among artists regarding the percentage of local content on Ugandan airwaves. The Uganda National Musicians Federation (UMF), led by Eddy Kenzo, petitioned Parliament for a 90% airtime allocation to promote local content. However, this proposal garnered mixed reactions from the public, with concerns raised about its feasibility and the quality of local music.
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Similarly, the Uganda Music Association (UMA), under Cinderella Sanyu, accused the government of exacerbating conflicts within the industry. They urged Parliament’s ICT Committee to intervene and end state interference.
Artists highlighted challenges in repatriating royalties from foreign platforms due to restrictions on international payment gateways. They also raised concerns about the high cost and slow pace of internet in Uganda, hindering their ability to compete globally.
Additionally, artists proposed imposing a tax levy on devices used for reproducing copyrighted works, with proceeds to be shared equally between the government and rights holders.
